Article by Wendy McCance
Get a pen and some paper ready because I am about to pass along some FREE advice. I write out proposals when I get asked about handling someone’s social media platforms. When I put my proposal together, I just don’t explain what I can do for someone along with a price, but tear apart their social media presence and tell them what they are doing that is right and wrong and what fixes need to be made. After awhile, it doesn’t matter if I am dealing with a big company or an individual looking to maximize their presence, the same mistakes seem to be made over and over.
You might wonder why I am writing this article and passing out a ton of good information for free. Honestly, it’s what I have always done on this website. Go back and check out other articles and you will see loads of advice to help you navigate your way through social media, freelance writing, product reviews, blogging and more.
I do offer online image consulting services by phone where I will tear apart a person’s website, social media presence or how they are putting together a freelance writing business. It is an individualized program where I answer the questions a person is struggling with. I also offer many other services such as website content and social media management that you can look over on this page: http://www.searchingforthehappiness.com/pricing-chart/
Basically, why not? I have a thriving business and have no problem sharing some knowledge that I know will help you out.
Below, I have put together a top ten mistakes people make and how to fix them when trying to promote themselves on the web.
1. There should always be a link to your website or blog (use it even if it links to the company you work for). People want to know more about you, show them where they can find out more. The business you work for will be happy that you are proud enough about where you work to link to their site.
2. There should be a way to contact you. Email address, phone number or both.
3. The LinkedIn profile should be completely filled out including a photo.
4. Search for yourself under Google and Yahoo. If your name doesn’t flood the first page, you are not relevant. People shouldn’t have to guess which person is you or have difficulty finding you.
5. Add a Google+ profile. It will raise you up in search rankings and provide a nice box on the side of the search page with all relevant info and a picture so people know it’s you.
6. Make sure you have a link to your website or blog when you create your Google+ profile.
7. A quick way to raise your name up in search rankings. Fill out profiles with a link to your website or blog in any directory you find relevant.
Social Media Platforms
8. Not having a presence on Facebook and Twitter is a mistake.
9. If you don’t use your social media sites regularly and interact with followers, you will look like you don’t care, don’t understand social media and most likely went out of business.
10. Show off what you know with good content. Write articles on a website, blog, Tumblr etc… Doesn’t matter where you decide to show off your skills as long as you pass the information along so others will see it. Share on Facebook, Twitter, Google+, LinkedIn or any other place you find the information would be valuable to share.
For more detailed information in a scheduled online image appointment or to hire Wendy McCance to manage your social media platforms, email her at: [email protected]
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]
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