Why a Lull in Business Can Be a Good Thing

slow down






Article by Wendy McCance

Deciding to become a writer and relying on the income you make from going out on your own is an exhilarating and scary proposition.  Some people can’t quite give up a steady paycheck and will work on the side as a writer and others will throw caution to the wind and jump in head first.

I have been working as a writer for a few years now.  I was one of those people who dove in and just got started.  I had no savings.  There was no backup plan.  Honestly, not having a safety net is what got me to push so hard to make sure this writing career worked out.

Over this last summer I seemed to be on fire.  I had figured out a method to getting new business quickly.  Each week I had a slew of potential new customers that I was in talks with. By the end of each month, there were several new assignments from clients I had never worked with before.  By the end of the summer, I had seen my monthly income nearly double.

Getting ill brought all of that energy to a standstill.  New opportunities died out quickly as I had stopped prospecting for business.  Trust me when I tell you that just a few days of giving up calls and emails to new contacts is more noticeable  to your pocketbook than you would think.  By the end of the first week of being ill, I knew I was going to have a lot of digging to do once I got better to see sales get anywhere near where they had been over the summer. It’s the nature of the business, and although a sad fact, it didn’t surprise me.  I had always known that continuous hard work is needed to make a career as a writer into a long-lasting business.

My health is gradually improving and I still have my monthly clients (thankfully).  The lull in momentum wasn’t all bad.  It gave me a chance to sit back and really examine my business.  What did I like about what I was doing and what needed improvement.  It also gave me a chance to put more thought into some new ideas that I had been mulling over.

I have found that I welcome some big changes in direction every now and again.  It seems to keep me fresh and on target.  My creativity soars as I have to improvise and think on the fly.  If you can adjust to change without too much panic and see the value in progress ebbing and flowing, then a lifestyle as an entrepreneur is truly for you.  If the uncertainty is too much to have to deal with, this is a business that you might want to reconsider jumping into.

Over the next few weeks, I will be rolling out a new offer for my readers.  I think it is the best offer yet.  I have a couple of logistics to figure out, but I am pretty excited about what I will have to offer.  It will be an opportunity for anyone looking to take that next move in their career and have a definitive way of finding some more success.

Until then, I would love to hear from you.  What are the questions you want answered?  If it is blogging, writing, or entrepreneurial related, leave a comment.  I would like to put a question and answer post together to get the ball rolling.


Wendy McCance

Wendy McCance is a Michigan based freelance writer and social media consultant. Wendy has gained attention as the founder of the popular blog Searching for the Happiness which can be viewed in 9 local papers online, including the Oakland Press. The combination of writing skills and social media knowledge is what makes Wendy such a powerhouse to work with. Stay tuned for opportunities to advertise, guest post and as always, have your questions answered.

To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: mccance.wendy@gmail.com
Wendy McCance

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4 thoughts on “Why a Lull in Business Can Be a Good Thing

  1. Hi Wendy –

    I just had a month-long holiday in Austria, and kept in touch with clients around the globe with my laptop and some sporadic Wi-Fi while I was traipsing through the Bavarian Alps. Still managed, despite myself, to earn about $950 unexpected dollars from a new client while on vacation! So sometimes even my lulls aren’t lulls….:)

    Kevin Casey

  2. A lull is always a good time for reflection, whether wanted or seemingly not wanted at times. Recently, I had the same thing happen to me in a sense. Not exactly writers block or anything, but I just had a slight pause in everything. Short-lived however, I am now back on track, expect something new from me soon on ezinearticles.com and wikinut.com…

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