Article by Wendy McCance
Have you noticed that social media has exploded? There used to be a few sites to choose from to connect with other individuals. That was it. Twitter, Facebook and LinkedIn were popular choices. If you wanted to share inspiring photos, you might sign up under Flickr or Pintrest. If you decided to blog, you would choose between Tumblr, Blogger or WordPress.
Those were the days. A few options here or there and fantastic opportunities to reach out and connect with other people.
Those days are long gone. There are new social media sites popping up every day. There are so many sites that I just can’t keep track of them all anymore.
This has become a problem for many people who want to gain a bigger social media influence. The more places you are, the more familiar you become to others. Thus, the higher your social media score becomes according to Klout or Peek Analytics or Google Analytics or Alexa. Whew.
The new kids on the block are the sites that will handle all of your social media accounts for you. If you want to stay relevant on Twitter, you can sign up at GaggleAmp or Commun.it. These sites will take some of the work out of organizing your tweets.
You can sign up for accounts like Buffer that will schedule when to send out information to a variety of sites. Using Buffer creates the illusion that you are sitting on these sites all day commenting and sharing information.
My point in bringing all of this up is that I am over it. I wish for the days when people were actually present and actual connections were truly made. Sure retweets and sharing material is fabulous, but I am noticing more and more that these sites are emptying out. The real people are gone and have been replaced by a robot that throws information out into the world on a schedule.
It’s sad that sites like Klout have made people so paranoid of a score that they have gone overboard, burning themselves out by touching on every platform they can get their hands on just to show a presence.
The reality is that people are losing touch with each other. For example, liking a Facebook page has such little relevance these days. Back in the day, a like meant what it said. You like the information provided or the company behind the information. Now you are told to like a page if you want something whether it be a discount or access to a site. Likes have very little meaning other than showing your power of persuasion over another individual.
I have a Facebook page and hope that those who stop by and like the page do so because they genuinely like what information I provide. How do you know if you are hitting the mark if you aren’t sure why someone is liking your page in the first place? That is why I don’t offer anything for a like on a page. I want to keep my site genuine. I need to know if what I provide is of value to those stopping by.
I have decided to scale back. I had joined the hype and tried to get on every new platform I could find. These days, I am more interested in quality connections and finding value in the sites I decide to visit.
What about you? Are you feeling overloaded with the vast amount of social media options that are out there? Do you see true connections dwindling as these
maintainance sites take over to do the work for you? Let me know what you think about this subject. I’d love to know.
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: firstname.lastname@example.org
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