Forgetting How I Got Here


Article by Wendy McCance

Funny how a revelation can come about. Sometimes what seems so obvious and what is there, right under your nose is not seen.

I have had some great business opportunities this year. My career has really taken me by surprise and has expanded into something much greater than what I had imagined. As with many businesses, as I have grown, I have focused on the big things and have overlooked some small but very important aspects of why I got where I got to begin with. Articles, social media and connecting with readers have all taken a back seat as I have become busier in my career.

I was recently made aware of someone in a similar field who was very well thought of and someone who I should become familiar with. I decided to Google them and learn what made them so outstanding.

What I found out was that they had many positive reviews from some very impressive people. This person held jobs in some incredible companies over the years and had really created quite a business for themself. I also noticed that for someone in the marketing arena, they offered social media to clients, but did little of their own marketing. In fact, I found broken links, outdated information and no connection to the community through any social media channels. I was really caught off guard. It was most likely a case of getting so busy that they let the little things slide.

Well, I realized, my revelation, that I was starting to go down the same path and it was a dangerous path to be exploring. All of my success was built off of sharing stories on my website, connecting on social media platforms and communicating with my readers. I had been pushing the very things that had launched me towards a successful career to the back of my to do list in favor of the big tasks.

The problem with this way of working is that I was in trouble of limiting future opportunities and losing all of the readers I had following me if I stopped doing what had been working for me the best.

I got lucky. I caught myself in the act of self-sabotage. I could have crashed and burned if I continued to handle the increased responsibilities by blowing off what is really the greatest asset I have built up, my website and social media presence.

So, I’m back! I need to plan time for me again. I have to implement into my schedule time to write and post and comment and be out there in the social media atmosphere connecting with everyone again. It was a close call, but thankfully, by Googling someone else and seeing what they were up to, I realized what isn’t the right move for me.

Have you ever had a close call where you almost made a big business mistake? Let me know what you have experienced in the comment section below.

Wendy McCance

Wendy McCance is a Michigan based freelance writer and social media consultant. Wendy has gained attention as the founder of the popular blog Searching for the Happiness which can be viewed in 9 local papers online, including the Oakland Press. The combination of writing skills and social media knowledge is what makes Wendy such a powerhouse to work with. Stay tuned for opportunities to advertise, guest post and as always, have your questions answered.

To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at:
Wendy McCance

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2 thoughts on “Forgetting How I Got Here

  1. I am glad you are back to posting regularly. I just found that I had seven of your posts in my inbox. So I took a few minutes to get caught up with you. You are right, I won’t visit your website if you don’t invite me in from time to time. Thanks for the invite and the reminder to continually keep in touch with those that helped you get where you are going.

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