Article by Wendy McCance
It’s been awhile since I have written a blog post. I have been busy working (which is good) but I find myself putting all of my own responsibilities to the side. It’s an interesting dilemma. I spend my days explaining to companies why it is so important to stay consistent with their blog posts and social media platforms, but there are some weeks when I struggle to keep up on my own self-promotion.
If I don’t have fresh posts that can be viewed and if my Twitter account, Facebook page and articles submitted to LinkedIn are neglected, I will end up looking like my business no longer exists (something I am constantly preaching about to clients).
I have thankfully been aware enough about the damage I could do that the longest some of my sites are silent is a week. Still not acceptable, but at least the sites don’t look abandoned.
I think that one of the hardest parts about growing a business is taking care of yourself. You get so embroiled in what you need to do for your clients that it is too easy to let yourself as a priority slip away.
I am curious what you are facing as you build your own business. What are the things you notice that fall to the side as you get busier? Do you have some good advice on managing the delicate balance of business vs personal life? Has your ability to keep up on your social media sites become a last priority? Let me know what your thoughts are on this topic in the comments below.
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