Article by Wendy McCance
Funny how a revelation can come about. Sometimes what seems so obvious and what is there, right under your nose is not seen.
I have had some great business opportunities this year. My career has really taken me by surprise and has expanded into something much greater than what I had imagined. As with many businesses, as I have grown, I have focused on the big things and have overlooked some small but very important aspects of why I got where I got to begin with. Articles, social media and connecting with readers have all taken a back seat as I have become busier in my career.
I was recently made aware of someone in a similar field who was very well thought of and someone who I should become familiar with. I decided to Google them and learn what made them so outstanding.
What I found out was that they had many positive reviews from some very impressive people. This person held jobs in some incredible companies over the years and had really created quite a business for themself. I also noticed that for someone in the marketing arena, they offered social media to clients, but did little of their own marketing. In fact, I found broken links, outdated information and no connection to the community through any social media channels. I was really caught off guard. It was most likely a case of getting so busy that they let the little things slide.
Well, I realized, my revelation, that I was starting to go down the same path and it was a dangerous path to be exploring. All of my success was built off of sharing stories on my website, connecting on social media platforms and communicating with my readers. I had been pushing the very things that had launched me towards a successful career to the back of my to do list in favor of the big tasks.
The problem with this way of working is that I was in trouble of limiting future opportunities and losing all of the readers I had following me if I stopped doing what had been working for me the best.
I got lucky. I caught myself in the act of self-sabotage. I could have crashed and burned if I continued to handle the increased responsibilities by blowing off what is really the greatest asset I have built up, my website and social media presence.
So, I’m back! I need to plan time for me again. I have to implement into my schedule time to write and post and comment and be out there in the social media atmosphere connecting with everyone again. It was a close call, but thankfully, by Googling someone else and seeing what they were up to, I realized what isn’t the right move for me.
Have you ever had a close call where you almost made a big business mistake? Let me know what you have experienced in the comment section below.
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]
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