Article by Wendy McCance
I have come to realize something about writing blog posts, I am only going to create a new article when I really have something to say. After having a blog for several years, I have finally given myself permission to calm down and enjoy what I do without pressure. I have felt and acted this way through most of 2014, but now I am making an open declaration of my intentions.
Over the years, I have read a million articles on blogging and on being a writer. Every message has been the same, write daily no matter if you have something to say or not. I understand the principle of writing daily to flex the brain and keep you on your toes, but I write every day as a freelancer. Although a different type of writing, I am still putting words to paper.
Blogs are supposed to be consistent. There should be a pattern of posts the reader can count on. I used to write a daily post. As I get busier in my career, I wrote at least every other day. One day I sat down at my blog and realized that I had already written pretty much everything I could think of. I also knew that I didn’t have anything that was truly interesting to say, so I gave myself a break.
I began this blog as a type of open diary. I would have these ideas or bits of knowledge that I wanted to get out into the universe and and so I would write about it. On days when there wasn’t much to say, it was embarrassing to try to force an article. The writing wasn’t as good, the topic boring and overall, it wasn’t something I truly cared if people read.
Realizing that I wanted to write only posts that I was looking forward to getting feedback on, I stopped writing on days that I didn’t feel inspired. It was uncomfortable to buck the system by going against the basic rules of blogging, but it eventually felt empowering. I liked writing only when I felt I had something significant to say. With the pressure off, the fog I was fighting lifted and a slew of new ideas started to flood my mind.
So my question to you is this, how many articles have you written on your own blog that you love? How many days have you forced yourself to write because that was what you were supposed to do? Have you felt empowered by your blog because you get to make all of the decisions, or do you still allow outside noise to dictate what you do on your website?
There are so many areas of our lives that we have so little control over. To create and maintain a blog in just the way that appeals most to you, is a wonderful feeling. Who cares about putting such an intense focus on numbers alone. I am a firm believer in the fact that when you open up and are willing to expose your soul, you will get more followers, more comments and overall more interest than if you write each day because you feel you are obligated to, even when you just have nothing good to say. A few sub par articles and I believe you will lose more interest than what you would gain in new readers.
What do you think?
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]
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