Article by Wendy McCance
The best part about having a blog is learning things about people you might not have known if not for the blog. Each article I have written has given me the opportunity to find out what other people think of the topic I’m writing about. I’ve been fortunate to see a topic take off and turn into a discussion that spanned the globe. There is nothing better than hearing opinions from people all around the world. It’s truly fascinating.
For whatever reason, the amount of interaction I received slowed down quite a bit once I went from using the free version of WordPress to the self-hosted version. Weirdly enough, my traffic went way up, so did the amount of sharing on other social media sites. At the same time, the amount of people leaving comments or showing they liked a topic went way down. This might have something to do with the fact that some of the traffic on the free version was coming from people just looking to grow their own blog. I remember going to visit blogs to thank people who had stopped by and began following my blog. I wanted to check out what they were discussing and maybe follow them as well. Many times in the comment section would be a long list of people thanking the blogger for stopping by their blog. There wasn’t any comments based on a post written. It was just a big move by the blogger to get a lot of traffic. What I learned was numbers mean nothing when there is no true engagement.
Since switching over to a self-hosted version of WordPress, I have become more aware of what topics are popular and what topics fall flat. I switched over from the free version of WordPress specifically so that I could start marketing myself and making money off my blog. I have been fortunate to be able to test out different ideas to see if there was enough interest to create an eBook, class or consultation out of one of my ideas.
What has surprised me most, is that giving away a free session where I would audit your online presence was of no interest to anyone, but talking about being stuck with writer’s block has received an overwhelming amount of comments.
I love having a blog. I love being surprised at what truly interests others. Over the years, my most popular articles have been the most personal ones. Nothing shocking in the posts, just one person’s thoughts on making their way through life’s ups and downs. It’s what most everyone can relate to.
When it comes right down to it, my readers are happy to get information on writing, social media and blogging, but it’s the personal observations that hit the target every time. I guess when it comes right down to it, people want to know they aren’t alone. It’s reassuring to know that there is someone else out there who has had a similar experience and got through it just fine.
What about you? Do you have a blog? What has surprised you the most? Do you read a lot of blogs? What articles do you gravitate towards?
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]